How Venue Crew helped iFLYflat elevate their member experience
For iFLYflat, creating the right events for members is about more than gathering people in a room. The experience has to reflect the brand, inspire business owners, and feel as seamless as the Business Class travel that founder Steve Hui is known for.
Known as “The Points Whisperer,” Hui has built iFLYflat into a business that shows owners how to turn everyday spending into Business Class flights. As he explained, “Our members are looking for elevated, inspiring, and intimate events that feel like an extension of what it’s like to fly smarter. That’s not easy to deliver unless you get the venue right.”
The challenge: finding venues that match the brand
iFLYflat runs its member program, The Flights Club, with events in Sydney, Melbourne, and Brisbane. These are designed to combine learning, networking, and travel inspiration.
Hui said, “We look for venues that feel exclusive but not intimidating. We want our guests to feel like the world is at their feet, in control, elevated, and thinking bigger. Finding spaces like that is a moving puzzle when you’re already managing so many other priorities.”
The solution: partnering with Venue Crew
To bring these events to life, iFLYflat turned to Venue Crew. The partnership simplified the venue search and saved Hui valuable time.
“Venue Crew has been a lifesaver,” he said. “They narrow the options fast and only show venues that fit our brand and standards. Their process is structured and efficient, so I’m not overwhelmed by endless choices. I get high-quality options quickly, which saves energy to lock things into place.”
What impressed Hui most was the team’s responsiveness. “They understand that we’re not just booking a space but creating a moment. They remove the noise and help us make the right decision quickly, which is invaluable when you’re juggling a dozen other things.”
Events as a growth strategy
For Hui, events are not just about travel tips or networking. They are an extension of the iFLYflat mission and a way to strengthen community.
“Events are where members become advocates,” he said. “Business owners spend most of their time focused on growth. Our events show them that travel isn’t just a reward, it’s a tool. Great travel experiences spark new ideas, sharpen perspective, and bring back more innovative business methods.”
The bigger picture
While iFLYflat helps members unlock Business Class flights, the in-person experiences delivered through The Flights Club are just as important. Venue Crew’s ability to match iFLYflat with the right venues makes those experiences possible.
“Venue Crew understands that we’re not just booking a space,” Hui said. “We’re creating a moment. They help us bring that to life.”
Helping business owners fly smarter
At its core, iFLYflat is about showing business owners that the money they already spend can be transformed into something far more valuable. Hui and his team build tailored points strategies that turn everyday expenses into a pipeline of Business Class flights.
“I treat points like an investment,” Hui said. “It’s about ROI. How do you turn one dollar of spend into two or more dollars of flight value? Most people don’t realise they’re sitting on a goldmine. Without a plan, they waste points or use them randomly. We help them treat points like money and unlock experiences that would otherwise feel out of reach.”
Through The Flights Club, iFLYflat members also get access to practical education, strategy sessions, and insights into destinations that are easily within reach with points. “It’s not about one-off wins,” Hui added. “It’s about building a repeatable system that makes flying flat your new normal.”
